Without a doubt, Search Engines are one of the most important factors which determine a website’s traffic. Without a steady supply of traffic to your website, even the best-looking site will not convert much business. The principle business behind SEO is simple. If your site is ranked highly in the search engines, it means that millions of internet users have visited your site. The more visitors a site gets, the higher the chances are of the company I’m trying to sell to make money. In direct sales, a site that is ranked highly is said to have ‘conversion’, after all.
The only problem with this scenario is that it’s not always the case. The Search Engines themselves a billion-dollar business, and no one insider knows their exact algorithms for determining relevance. This means that depending on who you listen to, SEO is either the biggest business opportunity since the dot-com boom or the biggest IT failure since the dot-com bubble burst.
employee: our position is good enough to be on the front page
The fact is that the ‘Microsoft’ of Search has a huge chunk of the market, and any off-site optimization campaign run by non-native English speaking search engine marketers is mainly, aiming to give them a strong enough position on the Google front page. Truth be told, MSN and its competitors are simply not interested in giving SEO another shot. As a result, any SEO campaign designed by non-native English-speaking search engine marketers for any of the other search engines will almost certainly fail.
The ugly truth of the matter is that no one outside of the Microsoft world really knows what Google’s rules actually are and how to use them to full effect. This is despite the fact that every SEO guru and marketer out there with a Tweedie and a hope box calling themselves an SEO expert is claiming to be able to routinely achieve first page Google rankings for their clients.
The main reason why so few people are able to do this is that nobody outside of the inner circle of search engine designers at Google can truly understand Google or how it works. The result? An overwhelming majority of SEO efforts are being done based on old information and outdated techniques.
One example of SEO that is constantly debunked is that GoogleAvoid Permalinks.
Permalinks essentially mean links at the bottom of each page that lead to a URL. Many years ago, Google began to use links at the bottom of each page to determine the ranking of the particular page.
Without Permalinks, Google would be in a far worse position to determine to rank than it already is. Permalinks essentially overcome this by using web addresses at the bottom of each page that leads directly to the web page.
Okay, so what happened? When the Permalink bubble was first introduced into the GoogleSEO marketplace, there was considerable attention (and revenue) paid to Google’s database contents, which essentially forced web designers to create web pages filled with links that would boost their search engine rankings.
Naturally, most such pages end up being worthless trash, yet, the objective was to somehow obtain search engine optimization for the sake of the tr marketers.
So, what happened?
Well, word got out that Google was readying to implement this new process. important SEO is one that provides evidence of link acquisition or the process of getting links that point to known reputable internet locations. In fact, some such methods used (and still are) to achieve search engine optimization are not only against Google’s Webmaster Guidelines but also can get your site banned from the index.
Simply put, Google isn’t on the same page with SEO practices as other search engines.
This is one of the many reasons why Google and other engines are guarded about the algorithm changes and follow them freely and closely.
Are they trying to hide something?
I’m sure that the word is out there, but the burden of proof comes when it’s time to talk to clients and colleagues and ask them to draw any possible link factors.
Since SEO, especially good SEO takes time to manifest itself, we are faced with the question: Is there a way to know ahead of time and be in a position to accept or reject an SEO proposal in order to be as efficient as possible?
I’m going to suggest that there is a way and it’s through the application of a rather simple principle of comparison.
One way to compare is to ask someone you know how to compare Nielsen ratings between the Microsoft and comparable software.
I’m sure that you offer this service yourself.
The reason why I suggest that you do this rather than paying hundreds of dollars for expensive software is that you can be efficient using the same process and achieve similar results in a few days of using simple tools.
OK, so before you do that, why not devise a simple task and speed up the process?